As you might guess, every day we look at many different sites. And most of them have the same mistakes. We have brought together the most common in the TOP-10 and present them to your attention.
The topic of the site is not clear
It so happens that a site is a quest, a riddle, a charade, having guessed which the user receives a prize – he finally understands why he needs this particular site, what your company offers him. Consider: Do your customers (your users) have enough time and patience to solve riddles?
Information on the site is not updated / not up-to-date
… or the user has no way of knowing if the site is still “alive”. How to understand this? See when the site was last updated. To solve this problem, any elements with a date are suitable: news, promotions, etc. It is better if such elements will be right on the main page, or at least there will be a link to them from the main page. Well, the site needs to be updated regularly, of course.
On almost all sites that come to us for a usability audit, we see links leading to blank pages, some broken elements, layout errors, etc. If the number of such errors gains some critical mass, users begin to think that the site is unfinished. This is very sad: at the same time, they can stop believing the information that is on the site.
Lack of site search.
Many webmasters forget to do a site search. In vain. Especially if there are a lot of materials on the site, and the navigation is made with mistakes.
Same menu items
When organizing navigation, it is constantly forgotten that the active menu items should be different from the rest. Thus, the user can understand where, in what place on the site he is.
Complexity of forms
Almost all forms of sites that come to us for audit can be simplified, the number of fields reduced. Users hate filling out long forms. And it’s time to stop humiliating users with “humanity checks” using captcha.
Forms without data validation
Often there are forms where there is no validation of the data entered by the user. For example, you should always check e-mail fields to ensure that the entered information matches the e-mail format.
Sometimes in the open spaces of the Russian Internet there are “shy online stores”. More precisely, we are theirs sometimes we notice that they are common. If there is an online store on the site, then its attributes should be noticeable: products on the home page, the “buy” button, a shopping cart on all pages of the site, especially if it already contains products, categories of the online store on the main page of the site, etc. P. Users will not notice the link “online store” in the menu, they will not notice.
A user is more likely to become a customer if they have a margin of confidence in your company. A site with an unprofessional design, sloppy layout does not inspire confidence.
Long, lengthy, unstructured texts
Website owners constantly forget: no matter what you write, the longer the text, the more difficult it is to make the user read it, the more thoughtful it is to read it. The screens of computer monitors and even tablets are not yet made using electronic ink technology, and in general – users do not like to read long texts. Therefore – if you want the user to read important information – it does not belong in a long text. No unnecessary words, no water – texts on the Internet should be strictly to the point.
Are you sure that you do not have these problems? First, look at the statistics of Yandex.Metrica or Google.Analytics’s. And if the bounce rate is more than 30% on Metric and 60% on Analytics, look for problems. Or order an audit, and we will look for errors.
Read about other common usability mistakes here and here.