Rumor has it that SEO is dead. Yes, there have been a lot of significant changes in SEO in recent years. Those methods that were effectively used earlier now almost do not work, and some may even bring a negative result. But nevertheless, attracting visitors to the site from search engines and the struggle for a place in the top of the search results is still relevant.
Today, search engines have become cooler, changed algorithms and demand quality from sites. Search engines, in particular Yandex, look at which company is behind the site, i.e. also evaluates the business itself.
When doing SEO support, we often face a number of misconceptions and overestimated expectations of our clients. A person thought / believed / expected one thing, based on his not entirely correct knowledge, and the results turn out to be completely different – as a result, we “turn out to be scammers”.
Let’s take a look at what should be adequately expected from SEO work, in what time frame and by what parameters the result should be assessed.
As part of our service SEO-website promotion on a subscription basis, for each resource, an individual work plan is developed for 3 months in order to build a clear strategy. The plan is created based on the indicators of the site and the tasks of the client.
What is important to understand before starting to conquer the top of the organic search TOP:
You need to evaluate the effect of SEO no earlier than 3-4 months after the completion of the work. Why so long? Because it takes search engines time to index a resource and apply changes.
There is no 100% guarantee. Unfortunately, no guarantees can be given in the field of SEO. The last word is always with the search engines, in addition, there are competitors who are also working on the site. Here’s what Google says about this:
SEO does not guarantee website sales. SEO works are aimed at increasing positions in the search results, therefore, traffic to the site. But selling is already the task of the site itself. The design, user-friendliness of the resource itself and many other factors can affect the conversion.
What do I get then? How to evaluate the result of the work?
Correct indexing of the resource. The first thing to start with is to conduct an SEO audit of the site. We identify technical errors that hinder promotion, incorrect internal optimization. Based on the audit results, we formulate a technical task, a list of clear improvements, correcting them, indexing improves and nothing prevents successful promotion.
Growth of positions for keywords with which they worked. Semantic core queries that were used in tags and when writing texts.
Inquiries 04/23/2019 02/07/2019 production of body products one 4 non-ferrous metal cutting 2 10 pressing in hardware 2 2 laser cutting of non-ferrous metals 2 2 welding of hardware 4 eight contact welding services 4 13 case products eight 49 contact welding in moscow eight fourteen laser cutting of non-ferrous metals eight fifty cheap laser cutting metal 10 53 prices for laser cutting of metal in moscow eleven 36 laser cutting prices 13 29 prices for laser cutting metals 17 25 laser cut stainless steel 18 38 laser cutting of aluminum in moscow twenty 17 laser cut aluminum 21 27 laser cutting of metal moscow cheap 21 63 laser cutting of stainless steel in moscow 24 31 laser cutting of metal price per meter 24 44 laser cut brass 25 38 laser cutting metal 25 38 laser cut 26 – laser cutting metal price 26 40 laser cutting of metal moscow price 27 56 laser cutting of metal moscow 28 – welding of fasteners 29 – laser cutting of metals thirty 43 laser cutting of metal in moscow 33 25 production of metal cases 33 – laser cut copper 33 32 sheet metal bending services 34 – laser cutting metal to order 37 56 the cost of laser cutting metal 39 67 laser cutting of alloys 42 29 laser cutting of metal Moscow and Moscow region 45 – laser cutting in moscow fifty – metal laser cutting services 63 97 metal processing in moscow 81 – metalworking according to drawings 86 – metalworking to order 90 – sheet metal laser cutting 92 84 laser cutting services 93 –
Improved behavioral factors. We carry out work on usability, analyze the site from the point of view of the user and convenience for him. We use LSI copywriting. The time spent on the site improves, the depth of browsing improves, and the number of bounces decreases.
Increased traffic from search engines. Since we have an increase in positions for keywords, therefore, we see a positive dynamics of growth in traffic from the PS.
What can hinder us?
Incomplete provision of access or lack of access. When applying for a service, you must trust us. To transfer access from the site, we have a special encrypted section. Sometimes clients can do some work on their own, or they have specially trained employees, but more often they have questions (or something accidentally broke), and we cannot help, because we do not see the site from the inside.
Intervention in the process. We are professionals with many years of experience and know our business very well. But there were cases in practice when clients rejected all our recommendations, work plans, warnings and insisted on their own: “I am a customer, I pay money, do as I said / I am an artist, I see it that way.” In this case, there can be no talk of a positive effect.
Edits, revisions, revisions. We are always ready to listen to the client, because no one knows your business better than you. Therefore, we always clarify all the nuances. But repeated biased and unreasoned edits reduce the efficiency of work, and also delay the deadlines.
Hi, how are you? Always happy to chat, but conversations should be to the point. We need to save each other’s time.
Minimum budget. Much also depends on monetary investments. Competition in the region, in business, affects the increase in the check. That is, it is unrealistic to promote to the top a site dealing with the installation of plastic windows in Moscow with a budget of 20,000 rubles / month in 3 months.
Client sites for us are like our own children, whose successes we are proud of, but we are very worried about the falls. Indeed, in each site we put a part of ourselves and hope for reciprocity ❤
If you are planning to conquer the tops of the TOP, we are looking forward to seeing you on the SEO-support service.