Landing page checklist Mandatory minimum

Landing page checklist Mandatory minimum

A landing page is created to sell a service or product. Typically, one such page can generate more sales than an entire site.

Of course, depending on the type of your business and the type of target audience, the landing structure can change. However, there are key points that simply have to be on any page. We will talk about them today.

1. Correct title

After reading it, the user immediately understands what he is being offered. He can immediately answer the question “What is this page about?”

Example # 1. A page selling mushroom growing kits, mushrooms.hostim.ru

Example # 2. Page for creating wedding looks, http://alukria.com/

Correct landing page title

2. A simple and understandable description of the service or product

The fewer questions a potential client has after reading the texts, the more likely he will make a purchase or order a service.

Example # 1. Page for creating wedding looks, alukria.com

description of the service or product for the landing page

Example No. 2. Page for the announcement agency of Russia, http://forsmi.ru/promo/

description of the service or product for the landing page

3. Unique Selling Proposition (USP)

If you can offer a person something truly unique, he simply cannot pass by.

Example # 1. A page selling mushroom growing kits, mushrooms.hostim.ru

USP for the landing page

The competitors of this company simply sell sets with mycelium, the Gribanych laboratory provides detailed advice to the mushroom grower at any stage of growing. And this is very valuable.

Example No. 2. Page of our website for the sale of selling pages, http://1ps.ru/cost/adpage/

USP for the landing page

We test each developed page, analyze user behavior and make improvements if necessary. Competitors have no such offer.

4. Main advantages

Prove that you are offering your customers a really high-quality product or service with arguments: use numbers and specific facts for clarity.

Example No. 1. The page on pest control services, http://atamus.ru/klopy/

main advantages for a landing page

Example No. 2. Page on stretch ceilings, gorizont-irk.com

main advantages for a landing page

5. Price

Do not force the user to guess or take an additional action in order to find out the cost of the offered product or service – indicate the price right away or offer to calculate it at least approximately.

Example # 1. A page selling mushroom growing kits, mushrooms.hostim.ru

prices on the landing page

Example No. 2. Page on the manufacture of kitchens to order, kitchen.zakazmebel-msk.rf

prices on the landing page

6. Targeted action

The user must clearly understand what he needs to do to receive a product or service. Do not give him alternatives – choose the option that is most convenient for you (or better for the client). For example, calling a company or filling out an application.

Example # 1. Pest control services page, http://atamus.ru/klopy/

target action on the landing page

Example No. 2. Page for creating wedding images, alukria.com

target action on the landing page

7. Real reviews

Your landing page will inspire more customer confidence if you post reviews on it. Prove that you didn’t write them yourself. We recommend using social media plugins or scanned handwritten reviews.

Example. Page for creating wedding looks, alukria.com

real reviews on the landing page

8. Visible contact details

Be sure to include phone numbers or email addresses. So that users can contact you, make sure that you are really working and ask their questions. An excellent addition to the landing page will be the opportunity to get advice on the page through the Online Consultant.

Example No. 1. A page for the sale of Korean spare parts, http://koruja.org/autoparts/

Visible contact details on the landing page

Example No. 2. Page on stretch ceilings, gorizont-irk.com

Visible contact details on the landing page

It’s safe to say that using the list provided, you can create an effective selling page.

The landing pages we created show conversion of at least 5%

PS You can see all examples of our work and learn more about the development process at http://1ps.ru/cost/adpage/.

PPS Advertising page involves subsequent work to attract visitors. Therefore, we recommend ordering a selling page in conjunction with contextual advertising.

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